Our Team

13 Factors For Business Growth was founded by Kim MacDonald.

Kim is a 2x entrepreneur, with over 25 years of consulting, strategy, workplace training and organizational and social behaviour expertise from work in 17 industry sectors.  

Kim has studied leadership her whole career and began using behavioural science early on in her marketing and branding business.  

As your workplace learning and change advisor, Kim marries business strategy experience, the people side of change, adult learning and psychological health and safety. She brings a motivating, experiential learning approach to the virtual and in person classroom and places great importance on creating a safe, supportive and collaborative learning environment. 

Kim is a lifelong and self-directed learner.  She has three Alma Maters plus other institutions that provided her with a diverse and deep educational background in business, adult education, export trade and marketing, brand management, communications and public relations, economic development, and investor relations.  She is also a certified emotional intelligence assessment provider and coach.

Connect with us to learn more. There may be an approach to add in to your learning and development strategy. 

Krista provides advice to organizational leaders on preventing, navigating and recovering from workplace challenges and crisis.  Her work as a conflict mediator and advisor focuses on early interventions to reduce the harm and cost of internal conflicts.  

Krista's approach acknowledges individual lived experience in the workplace and the restoration of a future-focused relationship.  She works on practical empowerment of each individual to meet their needs in the workplace relationship and encouragement of all participants to share responsibility for creating a workplace environment that allows everyone to flourish and experience inclusion and belonging.

Krista is a certified workplace investigator.  She practiced corporate labour and employment law for ten years before moving into transformative mediation and restorative justice.  She launched a new practice, Root and Branch-Workplace Conflict Resolutions in 2020 and we are excited to have her as a partner on our team.

We would love to connect with you.

We are looking for entrepreneurial-minded people who want to bring their talents to workplace change and help clients create exceptional workplaces.  If you are interested, we would love to talk to you!

13 Factors also works in partnership with like-minded trainers, consultants and company partners. Specialties include anthropology, behavioural, industrial, social and occupational psychology, cognitive science, mental health at work, employee-employer legal relationships, mediation, policy and process improvement, and occupational health and safety.  If any of these areas are your specialties, we would love to meet with you too.