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 13 Factors
 For Business Growth
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Our Partnership Team

KimMacDonald MBA Vice-President Psychological H&S

KimMacDonald MBA Vice-President Psychological H&S

KimMacDonald MBA Vice-President Psychological H&S

Kim founded 13 FACTORS for Business Growth as a mission-based company focused on inspiring and supporting increased organizational focus and action integrating a psychological (psychosocial) health and safety management approach into organizational systems, work design, employee development and culture. 


Kim's role is as a trauma-informed organizational change facilitator, consultant, trainer and international speaker in psychological health and safety and mental health.  Kim has built and brings a strong and purposeful behaviour-focus and conscious leader orientation to 13 FACTORS workforce and manager training and development.


She has a deep business background, love and understanding of growth and change strategy.  In 2000 she focused full time on evidence-based and applied behavioural science in health, civic engagement and social marketing campaign development working for addictions, mental health and health promotion organizations. And later applied it providing export development business and communications strategy to technology start-ups.  Kim has led strengths-based change in 17 industry sectors, including construction, manufacturing, utilities, early-stage tech companies, bioscience, tourism, professional services and social enterprises.


Kim’s experience in mental health education and burnout, including her own lived experience, led her to deepen her work focus, research and study on the influences, root causes and opportunities for growth and change for people and the places they work.  She believes the best conversations include a blend of experiences and exploring the answer to the question 'and what does the research and science say'. 


Kim has an undergraduate degree in communications and public relations, an MBA in marketing, plus certificates and certifications from varied institutions including important adjacent areas of PH&S-work, including workplace investigations,  workplace assessments, stress management, emotional intelligence coaching and trauma-informed leadership.  Kim is a Certified Psychological Health & Safety Advisor through the Canadian Mental Health Association, is in the final stages of her Psychological Health & Safety auditor certification, is certified in Mental Health First Aid and Applied Suicide Intervention Training.  Kim's background also includes training as a Mental Health Peer Supporter, the Mental Health Commission of Canada's The Working Mind Manager program, Workplace Mental Health Crisis Response, and Psychological Health & Safety Champion Advisor.  


Kim's human-first principle not only guides her professional work, but also guides her volunteer work.  Her own mission is to #changethewaypeoplethink about mental health, mental illness, trauma and addiction.  She is also an informed advocate for work and workplaces that consider diversity, particularly related to ADHD.  She has served for the last nine years on the provincial Mental Health Foundation of Nova Scotia's Board of Trustees.



Krista Smith, LLB Strategic Partner

KimMacDonald MBA Vice-President Psychological H&S

KimMacDonald MBA Vice-President Psychological H&S

Krista, founder of Root & Branch, is 13 FACTORS strategic partner and subject matter expert in workplace conflict investigation, evidence and root cause analysis.  Some might call her a reformed lawyer.  We call her your ally in organizational people-centred, holistic and healthy workplace change.  She believes not in serendipity but that 'chance favours the prepared mind".  She believes organizations can best introduce positive change when presented with solid information gathered through a valid and reliable process, executed with empathy.  

 

Kim and Krista met early on in their company launches and began working together because of their shared desire to offer services that were people-centred and trauma-informed. 


Krista provides advice to organizational leaders on preventing, navigating and recovering from workplace challenges and crisis.  Her work as a conflict mediator and advisor focuses on early interventions to reduce the harm and cost of internal conflicts. Krista, with Kim, also leads our workplace conflict prevention workshops. 


Krista's approach acknowledges individual lived experience in the workplace and the restoration of a future-focused relationship.  She works on practical empowerment of each individual to meet their needs in the workplace relationship and encouragement of all participants to share responsibility for creating a workplace environment that allows everyone to flourish and experience inclusion and belonging.


Krista is a certified workplace investigator.  She practiced corporate labour and employment law for ten years before moving into transformative mediation and restorative justice.  


Krista is a practicing lawyer with a specific focus on bullying, harassment and discrimination.  She has served as a senior lawyer in the Policy and Research arm supporting the Nova Scotia Mass Casualty Commission and Inquiry into the tragic deaths in April 2020 and is currently completing her Master of Laws at Dalhousie University.  


13 FACTORS is excited to have her as a partner!

Emma Vibert, BA Researcher

KimMacDonald MBA Vice-President Psychological H&S

Emma is a research and information science specialist.  She helps our team deepen and connect recent developments in law, organizational science, international human and worker rights, diversity and inclusive workplaces, particularly related to neurodivergence and ADHD.


Emma is a recent graduate of the Master in Information Sciences program (MI) at Dalhousie University, a program formerly known as Master in Library & Information Sciences (MLIS) program.


She has a Bachelor of Arts (History Honours) from Mount Saint Vincent University with a special focus on women's political participation, inclusion, diversity and justice. Emma has worked in a variety of industries as a precarious worker and brings that experience to her understanding and interest in equity and human-centred workplaces.  


In university, Emma worked on a variety of initiatives to bring equitable services to students. She was a founding organizer of the 'dissolve msvusu' campaign which sought to reset a negative group culture and build a new union from scratch. From these experiences she has frontline knowledge of how harmful behaviour can grow within good organizations, diminish psychological safety and discourage speaking out.  


Emma brings her skills in research methods, policy development and analysis from an anti-oppression lens.  Her combined experiences provide a fresh look at the positive changes you want to make to a psychologically healthy and safe work culture. 




Team Members and Partners!

Team Members and Partners!

Our team members and trusted partners provide a rich and deep perspective to your workplace challenge and the opportunity for growth, innovation or change:


  • Alan Harvey, PEng, Construction, Mining and Industrial Sector Safety Advisor.
  • Wendy MacIntyre, HR Resolve, HR Consultant.
  • Corilee Fox, Mindfulness Practitioner, Somatic Coach and The Working Mind instructor.
  • Andrea MacNevin, JD, Workplace Investigator.
  • Kevin D'Aigular, Data Analytics and Data Storytelling.
  • Tonya Canning, PhD, Anthropologist and Neurodiversity Advisor.
  • Pam Rogers, PhD, Education and Systemic Change Leader.
  • Wilma Li, EDI Specialist and Culture-Inclusive Workplaces Coach.

What about You?

Team Members and Partners!

What about You?

We are looking for entrepreneurial-minded people who want to bring their talents to workplace change

13 FACTORS works in partnership with specialists who are on a similar mission as we are - to change workplaces for good. 


We are always looking for entrepreneurial-minded people who want to bring their talents to workplace change and help clients create exceptional workplaces built on a foundation of psychological health and safety. If you are interested, we would love to talk to you!


Specialties we are always looking for include decolonization and antiracism experience, anthropology, behavioural, industrial, social and occupational psychology, cognitive science, workplace mental health, stress and emotional science, policy and process improvement, occupational health and safety, adult education, EDI, restorative justice, trauma-informed mediation. Are any of these areas your specialties? We would love to meet you. 


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