Our Partnership Team

13 FACTORS For Business Growth was founded by Kim MacDonald as a company focused on psychological health and safety in the workplace.  

Kim and Krista, who founded Root & Branch, met early on in their company launches and joined forces to help companies take on some of workplace's biggest challenges.  Their partnership is built on Industry 5.0 human-centred design thinking.

Kim is 13 FACTORS workplace training, leader advisor and culture development lead. Kim uniquely blends a business growth strategy background with deep knowledge and understanding of the interplay among the factors and influencers impacting the daily lived experience, climate, behaviour and cultural norms within organizations.  She is steeped in the science of the people side of change, adult learning and psychological health and safety. She brings a motivating, experiential learning approach to the virtual and in person classroom and places great importance on creating a safe, supportive and collaborative learning environment. 

Kim is a 2x entrepreneur, with 25 years of leadership experience inside private sector companies, government agencies and not for profits.  

Kim has studied leadership and behaviour her whole career and began using behavioural science early on in her marketing and branding business.  Kim is a lifelong and self-directed learner.  She has three Alma Maters plus certificates from varied institutions providing a diverse and deep educational background. Along with psychological health and safety training, Kim is certified in Mental Health First Aid, as well as Mental Health Crisis Response: Caring for Your Workplace Team and Trauma-Informed Leadership.  Kim serves on the Board of Trustees of the Mental Health Foundation of Nova Scotia.

Krista is 13 FACTORS subject matter expert in root cause analysis.  Some might call her a reformed lawyer.  We call her your ally in organizational people-centred, holistic and healthy workplace change.  She believes not in serendipity but that 'chance favours the prepared mind".  She believes organizations can best introduce positive change when presented with solid information gathered through a valid and reliable process, executed with empathy.  

Krista provides advice to organizational leaders on preventing, navigating and recovering from workplace challenges and crisis.  Her work as a conflict mediator and advisor focuses on early interventions to reduce the harm and cost of internal conflicts.  

Krista's approach acknowledges individual lived experience in the workplace and the restoration of a future-focused relationship.  She works on practical empowerment of each individual to meet their needs in the workplace relationship and encouragement of all participants to share responsibility for creating a workplace environment that allows everyone to flourish and experience inclusion and belonging.

Krista is a certified workplace investigator.  She practiced corporate labour and employment law for ten years before moving into transformative mediation and restorative justice.  She launched a new practice, Root and Branch-Workplace Conflict Resolutions in 2020 and we are excited to have her as a partner on our team..

We are looking for entrepreneurial-minded people who want to bring their talents to workplace change and help clients create exceptional workplaces.  If you are interested, we would love to talk to you!

13 FACTORS also works in partnership with like-minded trainers, consultants and company partners. Specialties include anthropology, behavioural, industrial, social and occupational psychology, cognitive science, mental health at work, employee-employer legal relationships, mediation, policy and process improvement, and occupational health and safety.  If any of these areas are your specialties, we would love to meet with you too.